from Macromedia’s web site:
“Drive competitive differentiation and bottom-line results through powerful digital experiences.”
8 thoughts on “yes, but what does it *mean* ?”
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Make money and be better than the other guy? Don’t you just hate marketing/management bullshit?
I certainly do.
“Drive competitive differentiation”
Erm … push the fact that we’re not like our competitors, so if you want what they sell, then we’re not like them so we probably don’t sell what you want.
“and bottom-line results”
Make money
“through powerful digital experiences.”
Solo sex
So it translates as
“Make money by pointing out that, unlike our competition, we’re wankers”!
Nicely done!
Nah!
“Drive competitive differentiation” = We like Formula 1
“and bottom-line results” = bunch of arse bandits
“through powerful digital experiences.” = stick our fingers in your eye.
It means “skip intro”, usually.
It means they’ve been to http://www.bullshitbingo.net/
“We don’t just make crap websites, we’re training to be proctologists”