Less than one month after announcing it will end a 10-year promotional tie-up with McDonald’s Corporation, Walt Disney Company has signed a deal to license the branding of fresh fruit in Tesco supermarkets in the UK and across Europe.
more here.
global branding is a wonderful thing …
branding of fresh fruit
Amazing. Isn’t just being and apple or a grape good enough these days?
I was going to say that …
I await “The Mickey”; a tomato with two cherry tomatoes “glued” on either side. What a great idea!